NEW YORK – July, 11, 2012 – Market leader for live event coverage, Livestream, today announced that it will broadcast live coverage of the R&A’s behind-the-scenes channel, @TheOpen LIVE from this year’s Open Championship, golf’s oldest Major. Royal Lytham & St Annes host the 142nd Championship, where @TheOpen LIVE coverage will begin on Wednesday, July 18th, broadcasting for 6 hours each day through the end of play on Championship Sunday. The action will be broadcast on http://new.livestream.com/theopen event page and will be streamed live on Opengolf.com, Facebook and Livestream.com, as well as The Open’s iphone and Android applications. Viewers will enjoy live video with real-time chat, photo, social media and text updates, all of which will contribute to the ultimate golf viewing experience.
@TheOpen LIVE produced onsite at Royal Lytham & St Annes will give audiences the chance to instantly interact with presenters and guests as they go behind the scenes at golf’s oldest Major. Livestream and the R&A are partnering to provide viewers with a unique glimpse of the atmosphere of The Open, wherever they are in the world. Coverage will include post-round press conferences, exclusive interviews and access to never-before seen elements of The Open. The comprehensive production will result in a total of 30 hours of live material from this year’s Open Championship.
R&A Chief Executive Peter Dawson said, “Building on the success of last year’s production, we are again delighted to bring worldwide golf fans an enhanced opportunity to interact with, and enjoy the game. Livestreaming the on-course play, as well as the behind-the-scenes action provides a 360 degree view of the game that is very compelling to our viewers.”
“This broadcast provides golf enthusiasts who want to see more of the event exactly that – more golf, more exclusive interviews and more access. The livestream offers them a chance to feel part of the action with our HD quality video and interactive features,” said Max Haot, Co-founder and CEO of Livestream.
Livestream (Livestream.com) is the market leader for live event coverage. With simple to use technology, our service allows anyone to broadcast live to the web, as well as being the top destination for live content from around the world. Our content partners include Facebook, The New York Times, ABC News, CBS News, Associated Press, HBO, AT&T, PepsiCo, Electronic Arts, Adidas, The Academy Awards, Warner Bros. Records, and Paramount Pictures. Livestream operates with over 120 full-time staff members in 4 offices—in New York, Los Angeles, Bangalore and the Ukraine. The service is available for free (advertising-supported) or as a feature-rich, monetizable, premium subscription for business. The new.livestream.com is an innovative new platform, available in beta, that combines live event coverage with real-time photos, text, and video clip updates posted using web browsers or mobile devices. The technology supports live blogging, live and on-demand HD video powered by Akamai HDNet, and real-time posting tools.